Projects
Big launch or quick lift—I love partnering with creative teams to produce on-brand, high-impact work: campaigns, social, video, events, brand systems, websites, and more.
Unified Brand Decks
LinkedIn
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Partnered with Brand & Creative to build a unified deck system
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Shipped a 200-slide template suite in PowerPoint, Google Slides, and Figma; rolled out across teams
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Result: faster builds, consistent feel, unified story
B2C Create & Cultivate Event
LinkedIn
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Built a retro, video-first “Content Café” at the world’s largest women-in-business festival
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Program-managed partners and vendors to deliver a custom booth, bold print, photo ops, and curated swag
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Drew 1,000+ attendees; 475+ on-site videos
B2C Spotlight Session Events
LinkedIn
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Started a small pilot and grew it into a multi-city series
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Built a simple, repeatable toolkit — clear briefs, small and large format signage, deck and badge templates, plus a little swag
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The payoff: more RSVPs and engagement, a lift in video activity, faster turnarounds — and a toolkit other teams now run with
B2C Event Experience
LinkedIn
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Produced a 4-day Marketing Offsite for 1,000+ team members
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Activated theme and visual ID across the reservation site, invites, and on-site signage (large-format and wayfinding)—digital and print
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Custom drone show finale—a standout moment for the team
B2C Event Experience
LinkedIn
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Brought together 1,800 talent leaders in person and 67,000+ virtually for Talent Connect
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Managed a contract designer and partnered with the Talent Solutions team to deliver hundreds of organic social assets, large-format signage, wayfinding, registration badges, and swag
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Seamless, unified experience across channels that celebrated community and amplified the theme “Work Changes Today”
B2C Recruiting Videos
LinkedIn
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Produced a UGC video recruiting series starring four LinkedIn voices
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Phone-first, lo-fi style so the real stories shine
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Warm, human content that brings LinkedIn’s culture to life for candidates
B2B Cross-Channel Campaign
LinkedIn
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Produced a cross-channel campaign telling the Sales Navigator story
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Delivered a full-page ad in The Wall Street Journal and an animated paid-social push on Facebook, Instagram, and LinkedIn
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Showcased how Sales Navigator and Sales Insights help sellers find buyers, build pipeline, and close faster
B2C Cross-Channel Campaign Swag
LinkedIn
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Kicked off LinkedIn’s Creator Accelerator Program with welcome kits for 100 creators
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Led production with the creative team and a vendor—shipped on a tight timeline, managing a $150K budget
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Thoughtful, high-energy welcome that set the tone for the program
Employee Resource Group Identity
LinkedIn
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Reimagined LinkedIn’s ERG identity into a cohesive, company-wide system
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Partnered with ERG leaders; delivered logo + visual toolkit for digital and print; managed an external vendor with a $75K budget
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Boosted visibility and engagement; elevated cultural presence across events and communications
Illustration System
LinkedIn
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Helped build LinkedIn’s first unified illustration system and asset library
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Partnered with Design, Brand, and Marketing; managed a freelance illustrator; established clear guidelines; launched on Brand Home for company-wide access
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Tightened brand consistency and cut production timelines by 20%+
PM Platform Launch
LinkedIn
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Introduced the creative team’s first centralized project management platform to unify intake, schedules, and assets
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Led selection, configuration, and rollout; built standard workflows and templates
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Single source of truth with ~30% more visibility, 10% faster delivery, +15% collaboration satisfaction
B2C Cross-Channel Campaigns
Rodan & Fields
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Kept a cohesive weekly cadence of digital assets across social, newsletter, and seasonal site promos
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Oversaw end-to-end production, coordinating creative and delivery to ship on-brand assets and anchor seasonal moments (holidays, product spotlights)
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Strengthened brand cohesion and sustained audience engagement with fresh, high-impact campaigns
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Reduced delivery times by ~25% by consolidating Workfront approvals and release drops
B2C Retail Campaigns
Gymboree
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Led large-scale seasonal promotions across 600+ U.S. stores—anchored by Back to School and Holiday—with new line sets every three weeks.
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Partnered with Visual Merchandising, Creative Studio, and vendors to deliver signage, large-scale graphics, and 3D displays
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Oversaw $2.5M annual budget; delivered 10% average savings (~$250K/yr) through strategic sourcing and multi-year agreements, while maintaining on-time delivery and quality
B2B Corporate Website Launch
Ninth House Network
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Refreshed the corporate website on a tight timeline to modernize the brand and spotlight leadership solutions for Fortune 500 clients
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Led the end-to-end redesign with an external vendor, from strategy through launch
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Showcased talent management, assessment, coaching, and blended learning
Non-Profit Website Refresh
Zeum
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Launched the museum’s first membership program before doors opened
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Redesigned the site to invite hands-on, play-first fun
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Raised $53K in pre-opening memberships and strengthened community engagement